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ELI KEJ
Ethos - Logos - Pathos
ethos (character): known as “the appeal to credibility.”
pathos (emotions): known as “the appeal to emotion.”
logos (logic): known as “the appeal to reason.”
Creating an appealing design for effective branding
PROCESS
1st meeting: Goal of understanding the scope of the project. I present my usual design conditions regarding iterations, quality, color palette and exchange.
2nd meeting: Give first sketches and align the desired direction of the collaboration.
The back and forth for adjustments happens through messaging.
4th meeting: Project is in its final state, and we discuss the final details.
5th meeting: We debrief on the process, and I send out a short feedback sheet that we’ll look through for further improvements.
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